Google®
is the largest search engine on the net with over 1 billion
searches a day performed. In the USA over 82% of Internet
searches are done on Google®.Google® has changed the way the world publishes content - and
advertises! It is forecast that Internet advertising will
surpass display advertising and reach $18.9 billion by 2010.
Local
ads /companies are now displayed on Google® based on searches.
Local businesses targeting their marketing
at these are the SMART businesses. With
Google®, you only reach people interested in your products and
services in the area YOU specify. That is because your ad only
gets displayed to people in the area YOU specify that are
seeking information related to the keywords chosen. So
instead of looking for an audience, you have an audience that's
looking for you.
ROBO... research online... buy offline
As a business owner you may be startled, surprised or even SHOCKED at what you read below.
One of the largest groups still ignoring online marketing and SEO are smaller, local businesses and professional services. The irony in this is that they may stand to benefit more than half of the people that are marketing their websites online.
More and more people are migrating away from the standard Yellow Pages and searching for businesses online.
Some studies report that up to 70% of shoppers begin on the Internet with their favorite search engine; which happens to be Google® pulling in 30% of all local searches.
73% of activity online is in one way or another “related to local content”. (Google 5/07)
New research by The Kelsey Group and ConStat indicates 70% of U.S. households now use the Internet when shopping locally for products and services.
Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource.
70 percent of online searchers will use local search to find offline businesses.
The TMPDM-com score study shows 86 percent of online users will be searching for a local business at some point in time... Research by Kelsey Group.
43% of search engine users are seeking a local merchant to buy something offline.
54% of search users have substituted Internet/search for the phone book... Source: comScore Networks.
The Kelsey Group reports that 74 percent of Internet users perform local searches.
55% of all Internet search engine references are for locally
sold products and services.
75% of Internet users have looked for services and products within an area close to their home or business.
...are you now getting the picture?
Local businesses stand to benefit from the Internet more than ever.
We are here to help you tap into this local search phenomena... before your competitors do.
Complete the contact form for more information.
