30¹²
2018

A powerful tool for lawyers to engage with and retain new clients is the search bar. More people today put their trust in Google to find themselves professionals from all fields, including a lawyer. Ranking high on several results pages is essential for lawyers to acquire a steady stream of clientele. To attract the most relevant clients, your website must adhere to the latest best practices for Search Engine Optimization (SEO). This is essential considering most people do not look past the first page of results for their query. Many even ignore the advertised search results at the top of the page in favour of the organic results. While the keywords used to find a lawyer might be different than those used for a local business, the process is the same. The goal of a local shop is to grab the attention of potential customers most likely to use their service. A high SEO ranking ensures that every customer who would be interested in that business is made aware of it. The same is true for lawyers as well.

Traditional vs. SEO Marketing:
Most law firms have taken a step back from using conventional marketing mediums. These firms understand the importance of a robust online presence and how much more effective it can be for client outreach. While traditional advertising like bus posters and radio ads can reach a wide audience, you cannot target the most relevant demographics. It is difficult to get tangible metrics on how successful a traditional advertising campaign is and its return on investment. Conventional marketing methods can get quite expensive as well. They are not cost effective in the long run. To get the same results from traditional marketing techniques, you will have to go through the process over and over. SEO can be utilized to target your most relevant and valuable demographics. It needs constant upkeep after it is set up and the success of a campaign can be tracked. It may take some time for results to show but, in the long run, it will be more consistent and a better investment than if you use traditional advertising methods.

How can a law firm use SEO to ensure growth?:
It will be much easier for potential clients to find you as long as you use the right keywords. People who do find your firm organically are more likely to find the services you offer applicable to them. You can enjoy a better return on investment by opting to use SEO techniques instead of traditional ones. As you know, the legal field is highly competitive, so you need to be ahead to get more business. With more people using their phones as computers, SEO makes it easy for them to find you.

Ranking factors to remember:
A huge factor for search engine ranking is the quality of the content on the website. It is critical to ensure your law firm's website has high-quality, relevant content if you want it to appear at the top of the list. Backlinks are also essential for achieving the best results. The SEO experts at BreezeMaxWeb have years of experience getting law firms on the first page of Google. We can take care of your online presence while you stay focused and dedicated to your practice. Call us today to find out what else we can do to get you to the top.